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All bets are on at Betsson, the Scandinavian gambling pioneer with a flair for football odds and innovative technical features
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  • Few are as busy when it comes to promotions
  • All verticals available, including online poker

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Review of Betsson

Betsson is a large Swedish bookmaker that has embarked upon a successful expansion drive into several European markets over the past decade. Fredrik Sidfalk, Henrik Bergquist and Anders Holmgren set up the business in 2001, and sold it to Cherry AB two years later. Cherry AB later renamed as Betsson AB.

It is now one of the world’s largest gaming companies, with 1,600 employees spread across the globe. Betsson AB is listed on the Nasdaq Stockholm Large Cap. It owns a number of different brands, including Betsafe and NordicBet, but Betsson is the flagship site. Three-quarters of its revenue comes from online casino operations, but the sports betting platform continues to flourish.

Betsson shot to prominence when it offered odds of +17500 on Luis Suarez biting an opponent at the 2014 World Cup. The Uruguayan forward did indeed sink his teeth into Italy defender Giorgio Chiellini, forcing Betsson to pay out a total of €48,000 to 167 punters.

Betsson is licensed and regulated globally by the Malta Gaming Authority but holds several other local licenses (UK, Spain and Sweden to name a few of the more strict jurisdictions). Read on the learn more the quality of the odds it offers, the sports it covers and the strength of the user experience you can expect at Betsson.

Is Betsson safe?

Who owns Betsson?

Does Betsson offer a loyalty scheme?

Does Betsson have a mobile app?

Betsson Betting Bonus

For international customers, this means pretty much any country not in the list below in the blue box, there is a 100% bonus up to €100 available upon deposit. Betsson also throws in a €10 free bet (expires in 7 days) if you chose to receive the above bonus.

A minimum deposit of €10 is required and the bonus amount (+ your deposit) comes with a wagering requirement of 6x. The bonus amount will be locked until you reach said requirement and must be fulfilled within 30 days. Note that for a bet to count towards unlocking your bonus funds it has to have an odds of at least -200.

Both the qualifying bet level and requirement multiplier hold up grat against most competitors but that the initial deposit also must be wagered is a drawback. Overall, it is still a great betting bonus.

The free bet is rather uncomplicated. Find it on your your betslip and mark it to use. Stake will not be paid if you win so make it count. If you win, that amount has to be wagered one (1x) time before it is available for withdrawal.

Bonus disclaimer

Betsson works very close to local markets and the welcome offer varies a lot from country to country. The offer above is not available in the following countries: Albania, Australia, Austria, Azerbaijan, Belarus, Bosnia and Herzegovina, Brazil, Bulgaria, Croatia, Czech Republic, Finland, Germany, Greece, Iceland, Israel, Japan, Kazakhstan, Macedonia, Moldova, Montenegro, Norway, Peru, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Sweden, Switzerland, Turkey, UK and Ukraine.

Do not fret if you just saw your country on the list above, you might be able to pick up an even better offer tailored for the above market. Click here to visit Betsson for a hopefully pleasant surprise

Betsson Sport Odds

Betsson has managed to cover the world of sport in remarkable depth. You can bet on football, tennis, boxing, MMA, golf, cricket, rugby union, rugby league, motorsports, American football, basketball, baseball and ice hockey, along with more niche pursuits such as Aussie rules, badminton, chess, cycling, darts, floorball, Gaelic sports, pool, table tennis, snooker, volleyball and winter sports.

This was initially set up as a sportsbook to serve the Scandinavian market, so you also can bet on Pesäpallo, Finland’s answer to baseball. There is a Music section that allows you to bet on shows like The Voice of Finland, and the TV section focuses on Sweden, Norway, Finland and the USA. You can find various political markets, and the esports section includes CS:GO, League of Legends, Dota 2, FIFA, King of Glory and StarCraft II.

The odds on offer at Betsson are reasonably competitive with the world’s most popular sports betting sites. It provides market leading prices on some teams and events, and it regularly offers better odds than the likes of Bet365 and William Hill.

Betsson also has a tendency to take a slightly unique position on some games, meaning you can enjoy the best odds on the market on one team and below average odds on the opposing team. It might therefore be beneficial to sign up for an account with Betsson along with another bookmaker, such as Bet365 or 888 Sport.

Live Betting at Betsson

Betsson has developed one of the world’s best live betting platforms. It covers football, basketball, ice hockey, tennis, esports, cricket, darts, snooker and volleyball, among others, in astonishing depth. You will find dozens of different in-play wagering options on all manner of niche games taking place around the world. Cash out is available too.

Live streaming is available on several sporting events each day at Betsson. If streaming is not possible, you can follow an interactive graphic that keeps you abreast of developments in the game. It also furnishes bettors with an abundance of stats on each sporting event as it develops, creating a very strong all-round experience.

Football Betting at Betsson

Football is clearly an important sport for Betsson. To give you an idea of the scale of its ambition, the sportsbook offers betting markets on lower league football in countries like Austria, Romania, Israel, Estonia, and Japan. You can bet on regional leagues in Australia, under-19 football in countries like Russia and Denmark and a whole host of obscure league and cup tournaments taking place on every continent.

It goes down to the fourth tier in England, Germany, Sweden, Finland and Norway. There are plenty of special bets too, such as the clubs that various players will join during a transfer window and the next Premier League manager to leave his post.

You will also benefit from a comprehensive stats section to help inform your beting decisions, and then you can stream the action live and bet on it while it unfolds.

You will find a vast array of betting options on big games taking place in the Champions League, Premier League, La Liga, World Cup and so on. They range from popular markets like both teams to score, total goals, double chance, draw no bet and handicaps, to niche bets such as a player to score a hat-trick, a first-half penalty to be awarded, and the time at which a particular goal will be scored.

Basketball Betting at Betsson

Betsson excels when it comes to basketball. Most sites cover the NBA, WNBA and NCAA, but Betsson also covers European and South American basketball in great detail. You can bet on games taking place in Spain, France, Lithuania, Poland and many more countries, along with club friendlies.

Many US facing sites will only offer a basic point spread, total points line and money line on NBA games, but Betsson goes much deeper. You can find a wide range of alternative handicap and total points markets, along with prop bets on events like the first quarter winner, total points in the first half and race to five points.

Betsson Online Casino

Betsson is an online casino first and foremost, so you can enjoy a world-class gaming experience at the site. It features more than 1,600 different online slots, including 70 Betsson exclusives, and hundreds of jackpot games. You will find several different versions of roulette, blackjack and roulette in the table games section, and there are lots of video poker games and other games.

At the time of this Betsson review, it had 19 different live roulette games, 25 live blackjack games, six live poker options, six live baccarat games and nine game show style titles in the live casino section. You can also enjoy Super Sic Bo, Dragon Tiger and much more.

There are dedicated sections for poker (against other players), virtual sports and horse racing, so Betsson really does provide a one-stop shop for all your online betting needs.

Casino & Poker Bonus

You can deposit €25 (or local currency equivalent) and receive 25 free spins on Starburst, a popular video slot from NetEnt. Alternatively, you can deposit €100 to receive 100 free spins or €200 to receive 200 free spins on Starburst.

Poker players can receive a 100% matched deposit bonus up to €2,000 on their first deposit.

User Experience at Betsson

Betsson is a reasonably complex site for beginners to navigate. It packs a lot of information onto the homepage, which can be a little overwhelming, but you soon get used to it. You will find helpful quick links to live betting, events starting soon, the bet builder tool, popular competitions and popular markets to the left of the homepage. The list of sports covered is clear and effective, while the search function works well.

Placing a bet is effortless, and the site is easy to navigate once you grow accustomed to it. You will also notice that Betsson provides you with an abundance of statistical information, covering everything from football and tennis to table tennis, touring car racing and water polo


Betsson is a PCI compatible operator that works with the Security Standards Council to ensure your bank details remain safe at all times. All information on the Betsson site is encrypted by Verisign SSL and monitored 24 hours a day, seven days a week. In 2020, Jackpot247 – a site that sits in the Betsson AB portfolio – reported a data breach, but the Betsson site has never faced a security breach.

Mobile Compatibility

Betsson has an app for iOS and Android. It has an average rating of 4.5 out of 5 on the Apple App Store. The app allows you to enjoy online casino games and sports betting at the palm of your hand. You can bet on the full range of sports, including pre-match and live betting on around 200,000 events per year. The app also allows you to stay on top of the scores when you are out and about.

Deposit and Payment Methods

Betsson offers a number of different deposit options, including Visa, MasterCard, Skrill, Neteller, Interac, PaySafeCard, ecoPayz, and Bank Transfer. All deposits should arrive in your account instantly, apart from Bank Transfer, which takes 2-5 working days.

You can choose from Visa, Neteller, Skrill, ecoPayz and Bank Transfer when making a withdrawal. Neteller, Skrill and ecoPayz offer the quickest withdrawals, as the transaction will take a maximum of 24 hours. The other methods can take up to five days.

Fees and Limits

All deposits can be made for a minimum of €10 or the equivalent in your currency. Withdrawals all start at €20. There is no official maximum limit at Betsson, but you can contact customer service for advice if you wish to make a large deposit or withdrawal.

All deposits and withdrawals are totally free of charge at Betsson.

Betsson Customer Service

Betsson offers 24/7 customer support via live chat, email or phone. The best option is live chat, as you will be put through to a representative within an average of 30 seconds. We tested it out for this Betsson review, and we can confirm that the wait times were minimal, and the representative we chatted to was able to answer a variety of questions confidently and quickly.

There is no direct number for Betsson, but you can request a call back. It aims to respond with a return call within 15 minutes to an hour. You can email for non-urgent requests, and you should receive a response within an hour. There is also a great deal of information clearly displayed on the site, and that should offer a number of questions you might have.


Betsson is an excellent choice for anyone that wants to bet on a large range of pre-match and live betting markets. It is particularly strong on Scandinavian leagues, but it covers the sporting world in excellent depth. Some of the odds seem a little unattractive, but some are market leading, so it might be advantageous to sign up for an account with Betsson and another bookmaker.

It does not offer a full welcome bonus, but there are a number of promotions to take advantage of, the customer service is excellent, the stats on offer are really helpful and the mobile app is fantastic, so it is easy to see why Betsson is gaining such traction across the world.

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